I'm Joshua Rand Lepley, a multidisciplinary designer, creative leader, and maker. My work spans brand identity, campaigns, and experiences, informed by a career that has taken me well beyond the traditional design studio.

I've worked with some of the world's leading brands and creative studios, while pursuing a parallel interest in building, making, and figuring out how things work. From launching products and building homes to custom fabrication, woodworking, and experimentation, I've always been drawn to the process of turning ideas into something tangible.

That mix of creative thinking and hands-on experience shapes how I approach every project, from the initial idea through execution.

Different worlds. One perspective.

City / Nature

The energy, pace, and creative culture of New York City alongside the space, quiet, and perspective of the Pocono Mountains. From leading creative work for global brands to exploring remote trout streams, I find inspiration in both environments.

Digital / Physical

Years designing identities, campaigns, and digital experiences, balanced by a deep appreciation for physical materials, objects, spaces, and how things are made. I've designed everything from digital brand systems to custom carbon-Kevlar whitewater kayaking helmets.

Designer / Maker

A highly skilled graphic designer and creative leader, equally comfortable in a workshop building furniture, fabricating objects, or working with wood. I've built more than a dozen homes, owned a cabinet and furniture-making business, and taught high school woodshop.

Strategy / Craft

The ability to think through complex business and brand challenges, paired with the patience and attention to detail required to make something exceptionally well. My experience spans creative leadership for global brands, entrepreneurship, product development, and hands-on fabrication.

Concept / Execution

Moving comfortably between big-picture thinking and getting into the details. Developing an idea, figuring out how to make it work, and seeing it through. That might mean shaping a brand experience for a global company, producing an event for the Super Bowl, or experimenting with alternative fuels for a vintage diesel.

Studio / Outdoors

Creative work shaped by time spent in studios, workshops, forests, rivers, and mountains. From rock and ice climbing, mountain biking, and whitewater kayaking to exploring wild trout streams with a fly rod. Different environments, each offering their own lessons.

/ CLIENTS & COLLABORATORS /

Amazon, Apple, Collins, Google, Gretel, Huge, IDEO, Instrument, JKR, Netflix, Nike, Saatchi & Saatchi, Target, YouTube…