BinStar

We're all well-acquainted with the thrill of stumbling upon an extraordinary bargain, that feeling of discovering a hidden gem, akin to uncovering the 'X' on a treasure map. This is precisely BinStar's mission: to enrich the shopping experience at a discount retailer. Our approach to crafting their identity reflects this sense of adventure and exploration by creating a simple, timeless emblem that conveys the notion of concealed treasures and the excitement of uncovering them.

BinStar operates as a unique model, selling returned items from some of the world's largest online retailers, rescuing endless products from the fate of landfills. Given the complexity and rapid turnover of these items, we aimed to maintain a visual identity that remains uncluttered and to infuse a touch of whimsy, we introduced the BinStar mascot, 'Binny,' to assist and guide customers on their shopping journeys.

→ Deliverables: brand identity, art direction, creative strategy, design, collateral, print, pitch, and digital assets.
→ Work completed at Applied Ambition.